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Newsletter #68: Affiliate Outreach & Samples

| Brief Builder | Case Studies | TikTok Mastery |
Reading Time: 3 min
Readability: Grade 2 (you could work in Amazon Support)
The weekly newsletter that’s better than a 90’s Tamagotchi ….. how long did yours live?

In this edition:
🤔 PRODUCT DISCOVERY?…….You NEED TikTok
🤝 70K TIKTOK AFFILIATES... We Reached Out, Results?
🛍️ SAMPLES….. Are you holding your brand back?
Let’s get started.....
🤔 PRODUCT DISCOVERY?
You NEED TikTok

TikTok may be on the run…. but I love articles like this:
Is your brand on TikTok? It should be:

Even Google admitted that TikTok’s eating into its core search market.
TikTok’s future is shakey… but those numbers aren’t. Enjoy it now whilst the algorithm is doing its thing (it may not be around for long).
🤝 70K TIKTOK AFFILIATES
We Reached Out, Results?

We contacted 70,000 TikTok Shop Affiliates:

4 Things We Learnt
We use a mixture of automation and good old 'copy & paste' to contact all these affiliates, then manually reply to their messages.
👉 Affiliates just don't reply
TikTok Affiliates receive 40-50 messages a day, we only had 495 (0.74%) affiliates that we contacted create content.... we thought it would be higher
👉 It only takes one Affiliate to change your business.
All you need is for one post to go viral and it could change your business
But you never know which affiliate post it will be.
'Never judge a book by its cover' Some affiliates may only have a few thousand followers.... but they have a GMV (sales) over $100K.
👉 Split test your DM message
The first line of your DM is your 'HOOK', make it as appealing and engaging as possible.
Affiliates are inundated with requests from Dropshippers and TEMU/SHEIN products.... you need to explain to them why your product is different.
Are you going to run ads? If so, tell the affiliate you will be boosting their post (they get more commission, views and followers and you get more sales).
We split test 5 different versions of our outreach message per day
👉 Quantity is better than quality
Bank on at least 50 Affiliate videos... thats 50 samples as a minimum
The successful brands on TikTok don't care who promotes their products (that's why they are successful) and nor should you.
Affiliates are incredibly powerful.... how many did you contact this week?
If you need help with Affiliates, let me know.
🛍️ SAMPLES
Are you holding your brand back?

The biggest expense with TikTok Shop are the samples.
Because every affiliate video requires a sample.
If we look at the top Shops on TikTok for the last 30 days:

Last 30 days sales and # affiliate posts
How much did it cost them (1 Affiliate video = 1 sample):
Micro Ingredients
Samples: 1901
Avg Cost: $29.12
Total: $55,367
0.005% of there total revenue
Milamiamor
Samples: 1029
Avg Cost: $17.95
Total: $18,470.55
0.002% of there total revenue
Tarte Cosmetics
Samples: 2654
Avg Cost: $31.11
Total: $82,565.94
0.02% of there total revenue
These are rough estimates… but you get the picture.
Then it begs the question:
Would you spend 1% or less of your monthly revenue on samples?
Of course you would….. by not freely giving your product to affiliates you are holding your brand back.
‘Cos affiliates are your new best friends

That's it for this week 👊
But I need to ask a favour...
As you have the work ethic of an olympian (this is a long read), how would you rate today's newsletter? |
Thanks for reading.
- Paul
PS.... If youwant to discuss TikTok Shop or TikTok-for-Amazon, let’s chat 👊
that TikTok’s eating into its core search market.
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