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Newsletter #63: TikTok SEO is the new strategy

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Reading Time: 3 min XXXXXXXXXXXXXXXXXXXXXXX This Week’s Ad Spend: $2,389
Readability: Grade 2 (If this were a race, I'd be lapping Seller Support by now)
The weekly newsletter that’s more inspiring than Ted’s belief in believe.

In this edition:
🔄 TIKTOK SHOP CONTENT FOR AMAZON... It’s FREE content
💡 SEEK & EARN... TikTok's Search-Focused Strategy!
🚀 TIKTOK BAN... A Hollow Promise? 💨
Let’s get started.....
🔄 TIKTOK SHOP CONTENT FOR AMAZON
It’s free….. but has a morality cost

Want high performing TikTok videos for almost free?
Using TikTok Shop we obtain at least 5 affiliate videos per week.
Then boost the videos with TikTok Shop ads to find the highest converting video.
But these are TikTok Shop videos and they cannot be used for Amazon as the links can’t be changed.
But what if you downloaded the videos with this.
Then we could do this:
Run a TikTok Ad campaign pointing to Amazon
Use the video in your Amazon Ads, Posts and Listing
Upload the video to your profile
Whenever I find a high performing video I ask the affiliate if I can buy the video. They all say yes.
Sometimes I forget to ask them but still download it…. don’t judge.
Why this works:
Influencers don’t know how to sell….. Affiliates do.
💡 SEEK & EARN
TikTok's Search-Focused Strategy

Creators will be rewarded using the new metric “search value”; how well their content meets what users are searching for.
And TikTok Shop launched their keyword reporting and how you can get free traffic:

This is a big deal.
TikTok is telling you what to target and having creators focus on that search.
‘SEO for TikTok’ is now a thing.
🚀 TIKTOK BAN
A Hollow Promise? 💨

The House TikTok Ban Is an Empty Threat (Big thanks to Brendan for sharing this).
This line sums it up perfectly:
While banning TikTok grabs headlines, it chills far more speech than necessary while failing to address the problems it purports to solve.
The TikTok ban is complicated.
It has not slowed me down and more bullish than ever.
What’s more risky, avoiding TikTok or focussing on TikTok?
That's it for this week 👊
But I need to ask a favour...
What did you think of today's newsletter? |
Thanks for reading.
- Paul
PPS… Watch your inbox, next week we will be sending a ton of updates
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