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Newsletter #60: Are you burning money? š„š„

| Brief Builder | Case Studies | TikTok Mastery |
Reading Time: 3 min XXXXXXXXXXXXXXXXXXXXXXX This Weekās Ad Spend: $3,657
Readability: Grade 1 (on par with the Love Island script š)
The weekly newsletter thatās more reliable than your exā¦ācos we have all been there š

In this edition:
ā DEEP LINKS?... Just Burn Money the Old-Fashioned Way!
š 5 BILLION BROWSERS... Social Media's New High Score!
šļø COPYCAT SHOPPING... TikTok's New 'Identify Similar' Trick!
š TIKTOK GOLD... 1.2M sales since Sept
Letās get started.....
š TIKTOK GOLD
1.2M sales since Sept

This article from Marketplacepulse sums up TikTok perfectly.
Have you heard of GuruNanda?ā¦. I doubt it.
But they have sold 1.2 million sales since September. Their success on TikTok spilled over to Amazon as āguru nanda coconut oil pullingā was among Amazonās top 10 most-searched phrases making it #1 bestseller in the Health & Household category.
Small brands on TikTok are crushing itā¦.. not the big established brands.
Whilst itās great to hear about the success storiesā¦ā¦.
How can you use TikTok?ā¦.. thatās the hard part.
Because there is no commerce on TikTok without videos, what videos users see and what goes viral is a guessing game.
So far, TikTokās suggested strategy for answering that question is through volume - more videos and more different videos until one of them clicks.
This is the early days of TikTok where āquantity beats qualityā.
In a world where attention is currencyā¦.. visibility = sales ā¦.. itās that simple.
Itās not the perfect products that sells, itās the one that people are talking aboutā¦. thatās what drives TikTokā¦ itās a content first platform.
Get your products to as many TikTok Affiliates and influencers as possible. There is no limitā¦.. GuruNanda was tagged in 30,000 videos and sold millionsā¦..
ā DEEP LINKS?
Just Burn Money the Old-Fashioned Way!

Last week I discussed Deep Links, this week I brought up Deep Links and next week I am publishing a case study on Deep Linksā¦ seeing a pattern?
I am cheap (my wife tells me on a daily basis š) so it hurt when I realised I was wasting my money AND missing out on Amazonās Attribution commission.
Deep Links are links that open the Amazon App over the mobile browser.
This is a big deal because most shoppers are already logged into the Amazon app and if they have to login through the mobile browser, then you would have most likely lost the sale (ācos shoppers are lazy).
But what happens if you use normal Amazon Attribution links in your TikTok Ads?
This screenshot explains everythingā¦. I was using normal attribution links and then switched to URLgenius for Deep Links:

All that traffic lostā¦. all those sales lostā¦.. just because I used a standard Amazon link

Moral of the story:
If you are using the standard Amazon links in your external traffic campaignsā¦.. YOU ARE WASTING YOUR MONEY AND NOT GETTING YOUR ATTRIBUTION COMMISSION.
šļø COPYCAT SHOPPING
TikTok's New 'Identify Similar' Trick!

āCos TikTok wants to make everything āshoppableā. Now they are testing a feature allowing them to turn any image of a product into a shoppable product.

Not sure how this will pan outā¦. but it could be a game changerā¦.
š 5 BILLION BROWSERS
Social Media's New High Score!

Itās an interesting reportā¦. I didnāt read it, but love the highlights:
The typical internet user now spends 6 hours and 40 minutes online each day ā up by 3 minutes per day, or 1%, year-on-year.
The typical internet user now spends 17 minutes per day less watching TV content than they did this time last year ā a decline of 8.2% year-on-year.
In a rich analysis of TikTok hashtags, Digital 2024 reports that TikToks tagged with #fyp (for your page) have amassed a total of 55Ā½ trillion views ā making it the platformās top hashtag.
Finally, in the ultimate battle for the internet ā Dogs vs. Cats ā canines reign supreme, with dog-tagged content outstripping felines across both Instagram (376 million posts vs. 290 million) and TikTok (575 billion views vs. 502 billion).
That's it for this week š
But I need to ask a favour...
What did you think of today's newsletter? |
Thanks for reading.
- Paul
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