Newsletter #60: Are you burning money? 🔥🔥

| Brief Builder | Case Studies | TikTok Mastery |

_{Reading Time: 3 min XXXXXXXXXXXXXXXXXXXXXXX This Week’s Ad Spend: $3,657}

_{Readability: Grade 1 (on par with the Love Island script} 💔₎

The weekly newsletter that’s more reliable than your ex…’cos we have all been there 😞 

In this edition:

• ⚓ DEEP LINKS?... Just Burn Money the Old-Fashioned Way!

• 🌍 5 BILLION BROWSERS... Social Media's New High Score!

• 🛍️ COPYCAT SHOPPING... TikTok's New 'Identify Similar' Trick!

• 🚀 TIKTOK GOLD... 1.2M sales since Sept

Let’s get started..... 

🚀 TIKTOK GOLD

1.2M sales since Sept

This article from Marketplacepulse sums up TikTok perfectly.

Have you heard of GuruNanda?…. I doubt it.

But they have sold 1.2 million sales since September. Their success on TikTok spilled over to Amazon as “guru nanda coconut oil pulling” was among Amazon’s top 10 most-searched phrases making it #1 bestseller in the Health & Household category.

Small brands on TikTok are crushing it….. not the big established brands.

Whilst it’s great to hear about the success stories…….

How can you use TikTok?….. that’s the hard part.

This is the early days of TikTok where ‘quantity beats quality’.

In a world where attention is currency….. visibility = sales ….. it’s that simple.

It’s not the perfect products that sells, it’s the one that people are talking about…. that’s what drives TikTok… it’s a content first platform.

Get your products to as many TikTok Affiliates and influencers as possible. There is no limit….. GuruNanda was tagged in 30,000 videos and sold millions…..

⚓ DEEP LINKS?

Just Burn Money the Old-Fashioned Way!

Last week I discussed Deep Links, this week I brought up Deep Links and next week I am publishing a case study on Deep Links… seeing a pattern?

I am cheap (my wife tells me on a daily basis 😞) so it hurt when I realised I was wasting my money AND missing out on Amazon’s Attribution commission.

Deep Links are links that open the Amazon App over the mobile browser.

This is a big deal because most shoppers are already logged into the Amazon app and if they have to login through the mobile browser, then you would have most likely lost the sale (‘cos shoppers are lazy).

But what happens if you use normal Amazon Attribution links in your TikTok Ads?

This screenshot explains everything…. I was using normal attribution links and then switched to URLgenius for Deep Links:

All that traffic lost…. all those sales lost….. just because I used a standard Amazon link

Moral of the story:

🛍️ COPYCAT SHOPPING

TikTok's New 'Identify Similar' Trick!

This is a big deal…..

‘Cos TikTok wants to make everything ‘shoppable’. Now they are testing a feature allowing them to turn any image of a product into a shoppable product.

Not sure how this will pan out…. but it could be a game changer….

🌍 5 BILLION BROWSERS

Social Media's New High Score!

Social Media users have passed the 5 Billion mark….equivalent to 62.3% of the world’s population.

It’s an interesting report…. I didn’t read it, but love the highlights:

• The typical internet user now spends 6 hours and 40 minutes online each day – up by 3 minutes per day, or 1%, year-on-year.

• The typical internet user now spends 17 minutes per day less watching TV content than they did this time last year – a decline of 8.2% year-on-year.

• In a rich analysis of TikTok hashtags, Digital 2024 reports that TikToks tagged with #fyp (for your page) have amassed a total of 55½ trillion views – making it the platform’s top hashtag.

• Finally, in the ultimate battle for the internet – Dogs vs. Cats – canines reign supreme, with dog-tagged content outstripping felines across both Instagram (376 million posts vs. 290 million) and TikTok (575 billion views vs. 502 billion).

That's it for this week 👊

But I need to ask a favour...

Thanks for reading.

- Paul

PS.... Here are the previous editions if you want to catch up