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  • Newsletter #59: Why you need TikTok šŸ«µ

Newsletter #59: Why you need TikTok šŸ«µ

Reading Time: 4 min XXXXXXXXXXXXXXXXXXXXXX This Weekā€™s Ad Spend: $3,683

Readability: Grade 2 (Remember those giant pencils? I miss themā€¦...)

The weekly newsletter with insights thatā€™s kinda like Yodaā€™s adviceā€¦ā€¦ "Confuse you, we might; enlighten you, we will."

yoda GIF

In this edition:

  • šŸ† LOCATION, LOCATION... Geo-Ranking: The Game Changer šŸ“

  • šŸ“¦ FROM TIKTOK TO AMAZON... Your Listings' New Best Friend! šŸ¤

  • šŸ“‰ MISSED VIRAL POST... Check Your Stats! šŸ§

  • šŸ“š TIKTOK'S TIP-OFF... Creative Strategy Guide Drops! šŸ¤“

Letā€™s get startedā€¦..

šŸ† LOCATION, LOCATION

Geo-Ranking: The Game Changer šŸ“

location realestate GIF by REALTOR.ca

ā€˜Cos keyword ranking is so 2023ā€¦. 2024 is about GEO-ranking

Do you track your keyword ranking on Amazon? I bet you doā€¦.

Are you using Helium10 to check your keyword ranking? Bet you areā€¦

Are you checking your keyword ranking in all the US states? Doubt itā€¦..

Geo - Ranking was a highly debated subject a few years ago but kinda died outā€¦.. but now its coming back.

ā€˜Cos your keyword ranking differs from state to stateā€¦. Amazon ranks your products according to the stock in the nearest fulfilment warehouse.

Donā€™t believe me?

Take a look at this:

  • We analysed this product and targeted the States with the lowest keyword rankingā€¦.. like Indiana

The campaign was a success as we improved the keyword ranking in all the low performing states..

The result?

  • Helium10 analyses the average keyword ranking and itā€™s now on page one for that keyword šŸ‘Š

This brand will likely triple their sales in a few monthsā€¦.. $500k per month to $1.5 million per month.

This is using the power of Geo Rankingā€¦.. increasing the keyword ranking at a granular levelā€¦ state level where over 500 postcodes are tested.

Most keyword tools base the keyword ranking using one postcode or give an overall averageā€¦. but the devil is in the details.

This is a 6 month case study and once completed will give you the breakdown šŸ‘Š Stay tuned.

šŸ“¦ FROM TIKTOK TO AMAZON

Your Listings' New Best Friend! šŸ¤

Happy I Love You GIF by Warner Bros. Deutschland

What happens when you ā€˜floodā€™ an Amazon listing with TikTok traffic?

You need to measure 3 factors:

The Amazon traffic

  • Is there an increase to sessions, page views and conversion rate?

In these 3 cases we saw an increase in sales, conversion rate and sessions

Amazon Attribution

  • How many sales were recorded?

  • Heads upā€¦.. donā€™t trust Attribution as it doesnā€™t work when it comes to TikTokā€¦. it does but only for a select few brands.

  • All 3 products had a sales boost but Attribution didnā€™t track the sales accurately.

Brand Analytics

  • Are more customers searching for the product after seeing it on TikTok?

Overall, TikTok traffic worksā€¦.. but most sellers give up before they see any results. And even once you see results, they are hard to find šŸ˜ž.

Each of these campaigns were run for around 2 months and had spent on average around $2,000 on TikTok Ads.

Donā€™t be like other sellersā€¦.. use TikTok now before the masses do.

šŸ“‰ MISSED VIRAL POST

Check Your Stats! šŸ§

Angry Young And Restless GIF by CBS

I have a problemā€¦..

As an agency, we publish around 15 - 20 TikTok posts and contact over 500 TikTok influencers/affiliates per weekā€¦.. itā€™s a lot of work.

Sometimes our posts go viral or semi-viral, but may only occur a few weeks later after posting:

And it had a good sales impact, in time for the Christmas sales:

A lot of creators/influencers will post on TikTok and Instagramā€¦. so you may go viral and be checking the wrong platform.

Moral of the story:

Always double check your postsā€¦.. even weeks after they were posted (had we caught this we could have increased the sales by boosting it with TikTok Ads).

šŸ“š TIKTOK'S TIP-OFF

Creative Strategy Guide Drops! šŸ¤“

kristen stewart guide GIF by J.T. LEROY

TikTok just published a 34 page guide.

I mentioned it in last weekā€™s editionā€¦. but I didnā€™t read the the full guide, but this summary is what you need:

Spend a few minutes looking over itā€¦. ā€˜cos your competitors willā€¦.

That's it for this week šŸ‘Š

But I need to ask a favour...

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Thanks for reading.

- Paul

PS.... I am building some case studies around all these articlesā€¦. watch out for those

PPSā€¦... If you want us to run some TikTok strategies for your brand, letā€™s chat.

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