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- Newsletter #58: 90% of TikTok Traffic is lost š¤¬
Newsletter #58: 90% of TikTok Traffic is lost š¤¬

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Reading Time: 4 min XXXXXXXXXXXXXXXXXXXXXXX This Weekās Ad Spend: $3,568
Readability: Grade 2 (More engaging than story time on the carpet. Barelyā¦ā¦..)
The weekly newsletter thatās like a mixtape you made to impress a girlā¦ā¦ācos thatās true loveā¦.kids wonāt understand.
In this edition:
š DEEP LINKS?... Say Goodbye to 90% of TikTok Traffic! š
šÆ CLICKS THAT COUNT... Trackable Links in Branded Content! š
š¬ AD MASTERCLASS... TikTok's Winning Formula! š„
š GOING VIRAL?... When TikTok Guides is your marketing team š
Letās get startedā¦..
š USING DEEP LINKS?...
If not, say Goodbye to 90% of TikTok Traffic! š

If you are not using Deep Links, you are wasting your money.
Every Amazon seller needs to use Deep Links when using external traffic.
TikTok Ads -> Amazon Listing (using Attribution links)
Deep Links are links that open the App by default, not the mobile browser.
So if you are running TikTok Ads to your Amazon listings using deep links, the user clicks on the ad then the Amazon App will openā¦.. and you are logged inā¦ Bet you arenāt on the mobile browser.
ā If deep links are used.... the Amazon App will open by default (most users are logged into the app)
ā If deep links are NOT used..... the mobile browser will open (most are not logged in to Amazon on their mobile browser)
Thatās why Deep Links are so powerfulā¦. they make the shopping experience very smooth. Because if you are not using Deep Links then the user will need to log into Amazon or open the App manually and then search for the productā¦.. you have most likely lost themā¦.. too many stepsā¦. too painful š¤¬.
But what Deep Linking software should you use?
URLgenius is the best.
I ran a recent split test:

If you are NOT using Deep Links or using the wrong Deep Linking softwareā¦ YOU.ARE.WASTING.YOUR.MONEY
šÆ CLICKS THAT COUNT
Trackable Links in Branded Content! š

This is a big deal!
But no one is aware of itā¦.. (thatās why you read this newsletterā¦.ācos you are smart š§ ).
The TikTok Creator Marketplace is TikTokās own influencer database and itās greatā¦.. but measuring ROI is near impossible.
Introducingā¦.. ANCHORS.
They allow you to create āanchorsā in your postsā¦. CTAās to encourage comments or App installs.

Currently, itās more focussed on Apps but the comment anchor, in theory, would create engagement and engagement is the key metric you need to go viral.
Ways to use this:
Use a ācomment pop-upā to ask the user what is the best product in this niche (product research)
Create a video explaining why your product is better than your competitors then use a ācomment pop-upā to get users to slate your competitor (itās nastyā¦ but effective)
Use the ācomment pop-upā to engage with your ideal customers and ask them how they would improve the product
I am creating a deep dive into this strategyā¦.. look out for the case study š
š¬ AD MASTERCLASS
TikTok's Winning Formula! š„

Skim over it as only a handful of strategies are relatable as they require the TikTok pixel and if you are pushing traffic to Amazonā¦.. you canāt use the pixel š¤¬.
But if you read this guide you will be ahead of 99% of Amazon sellers because external traffic is often ignoredā¦.. sellers would rather spend time on PPC strategies as itās easier to track.
Every Amazon seller is focussed on PPCā¦.. will PPC get any cheaper? I doubt itā¦..
So your best option is to āfloodā your listing with TikTok traffic.
It may take a while to see any increase in salesā¦.. but I am seeing a 30% increase in sales after 3 months of consistent TikTok traffic. But most give up before its effective š.
š GOING VIRAL?
When TikTok Guides is your marketing team š

Sales have quadrupled since 2018 to about $125 million a year.
āWe donāt spend money on traditional advertising. Itās fully viral. Which is a little scary because we havenāt got any control over the message about our brand.ā
The question is:
Who is in control? Them or TikTok?
If TikTok shutdown overnight, they would lose everythingā¦.. no new customers as their would be no marketingā¦. it would take them months to recreate the success of TikTokā¦ their workforce doubled based on the success of TikTokā¦ which makes it more worryingā¦
Everyone wants to go viral and I am willing to bet you personally know of a person/brand that went viralā¦. BUTā¦.
Do you know of a brand that goes viral repeatedly?
You donātā¦. ācos going viral more than once is an urban legend
I am a control freak and if you are a sellerā¦. I bet you are too š.
So would you rather dictate your sales or rely on an algorithm?
Be very careful about brands bragging about viralityā¦. it will be short-lived and it may cause more harm than good.
That's it for this week š
But I need to ask a favour...
What did you think of today's newsletter? |
Thanks for reading.
- Paul
PPSā¦. We are releasing a bunch of updates for our TikTok Shop and TikTok-to-Amazon campaignsā¦. if you are interestedā¦ send me a message (heads up, campaigns are expensiveā¦..around $2,000 per monthā¦. itās not cheap).
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