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Newsletter #57: TikTok Search is Taking Over šļø

Reading Time: 3 min
This Weekās Ad Spend: $3,564
Readability: Grade 2 (At this point, my pen is just a crayon.)
The weekly newsletter that taught Ted Lasso the biscuit recipe and his dance movesā¦.. šŖ

In this edition:
š¤³ TIKTOK'S SEARCH... New Downloadable Shortcut! šÆ
šØ TIKTOK'S SELF-SABOTAGE... Killing Partnerships, Adding Fluff!
š GEO TARGETING... Geo-Targeting - Itās just the beginning! š„
Letās get started.....
š¤³ TIKTOK'S SEARCH
New Downloadable Shortcut! šÆ

TikTok is pushing their Searchā¦.
Donāt believe me?
Letās look at the facts
The analytics screen in TikTok Shop, just launched āSearchā phrases:

They even show the top keywords and Search Volume:

Then you see this stat:

Then you see TikTok just launched their Downloadable Search Shortcut:

Like it or notā¦ā¦.. YOUR current and future customers are searching on TikTok.
Itās like SEO but with short form video.
The easiest time to rank is in the beginningā¦. that time is nowā¦..
TikTok is still figuring out their Searchā¦ they may be a whileā¦..
But in the meantime:
Post videos
Get users to search for your brand (simple, but incredibly effective and this will overflow into Brand Analytics Search Data on Amazon š )
Play the long gameā¦.. normal SEO can take months to yearsā¦.. Who knows if TikTok will be around that longā¦.but itās worth it.
Be the brand where customers say āI found it on TikTokāā¦. your sales will thank you for it.
šØ TIKTOK'S SELF-SABOTAGE
Killing Partnerships, Adding Fluff! š£

At least once a week I see an article like this, talking about the downfall of TikTok.
And I get itā¦..
TikTok is a disruptorā¦. the East is taking charge. As Amazon sellers, we are use to it as we have all had that one copycat seller from China.
This article discusses the pitfalls of growth and TikTok is fumblingā¦
āThey predict TikTok Shop may be the downfall of TikTok.ā
This may be trueā¦..
BUT
Thatās like saying Amazon is going to ban all Chinese sellersā¦.. even if they did, the Chinese sellers would still find a way to sell on Amazon.
TikTok will always find a wayā¦. it may change, but there will always be some loophole.
TikTok Shop may not be around foreverā¦.. but thats not stopping sellers right now from making bank.
Time is your enemyā¦. donāt waste itā¦.. Get on TikTok Shop now š
š GEO TARGETING...
Itās just the beginning! š„

So Amazon just announced thisā¦.. Location targeting with PPC

A few years ago there was a debate around Geo Targeting in the Amazon communitiesā¦..
One half said Geo Targeting is a lieā¦. the other half swore by itā¦
Geo Targeting in a nutshell:
Keyword searches on Amazon are location specific
If your brand has the #1 organic rank for āBaby Blanketā it will be different in California, Dallas, etc.
Because Amazon ranks products according to the nearest FBA fulfilment centreā¦. if they have stock in the nearest warehouse, then its cheaper to ship.
If you send Amazon a bunch of traffic from those poorly ranked states, Amazon sees the traffic and hence moves some of your stock to those warehousesā¦ā¦ your ranking improves.
I am preparing 6 case studies for products that have a poor ranking in certain states and then we improve it using external trafficā¦ hence, increasing their overall sales.
āCos I have access to a tool that shows state-wide keyword ranking.
More on this coming up in the next few weeksā¦ā¦..
That's it for this week š
But I need to ask a favour...
What did you think of today's newsletter? |
Thanks for reading.
- Paul
PPS. If you want to chat.. send me an email.
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