Newsletter #55: TikTok's Search dominance... use it wisely 🚀

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_{Reading Time: 4 min XXXXXXXXXXXXXXXXXXXXXXX This Week’s Ad Spend: $2,568}

_{Readability: Grade 3 (If this keeps up, I'll be a preschool valedictorian} 🥇₎

The weekly newsletter that’s like Ross and Rachel's relationship... 'We were on a break' from boring content 📺."

In this edition:

• 🚀 TIKTOK SEARCH SURGE.... Blowing Up Amazon Searches! 💨

• 🐢 TIKTOK SLOWS... Blame the Shop? 🛍️

• 🧪 AMAZON EXPERIMENTS.... Goldmine of data

• 🔍 TIKTOK SEARCH DOMINANCE... Google Who? 🤷‍♂️

Let’s get started…… 

🚀 TIKTOK SEARCH SURGE

Blowing Up Amazon Searches! 💨

What happens to the Amazon search volume when you send a ton of TikTok traffic to your Amazon listings?

• We ran 6 months of TikTok Ads for this brand

• It was indexed for 8 keywords in Brand Analytics (the real search volume database)

• After the promotions….. it was indexed for 18 terms and an increase to search volumes

Need some more proof? Here is another brand…..

And another brand…..

One more brand for good measure….

Moral of the story:

I spoke to one of the biggest TikTok agencies the other day….. they don’t run ads on TikTok but said the more content they put out, the more sales and SEO boost they get on their Shopify site.

The TikTok effect is huge 🚀 

Want to increase your Amazon sales….. focus on TikTok 👊.

In all the cases above, there was an increase in sales….. I am putting together an in-depth case study discussing everything… look out for that.

🐢 TikTok Slows

Blame the shop? 🛍️

Beware…. tons of reports say TikTok is slowing down.

Let’s look at the facts:

• TikTok has 1.4 billion active users whereas TikTok Shop only has 6 million monthly users (230% growth since launching).

• Users are complaining about being bombarded with creators trying to sell goods

• Growth may have slowed….. but users still prefer TikTok

TikTok is still in its infancy and of all the platforms that have added a shopping element (Instagram, Facebook, Google, etc)….. TikTok Shop is winning 🚀 .

TikTok Shop may fail….. but if it doesn’t, the early adopters will benefit (kinda like crypto in the early days).

In summary, TikTok is the ‘cockroach’ that can’t be squashed….

• Senate tried….. FAILED ❌

• The EU tried….. FAILED ❌

• US States tried….. FAILED ❌ 

As Amazon sellers who deal with chinese hijackers on a daily basis….. they won’t stop…. neither will TikTok.

🧪 AMAZON EXPERIMENTS

A Goldmine of data

If you are looking to improve your Amazon listings….. Mindful Goods is your secret weapon.

They recently published a report on their Amazon Experiments (Daniella if you are reading this, my apologies….. your results are too good not to share).

Here are a few nuggets from the article:

Was there an increase in orders? YES!

What about revenue? YES!

Imagine if you had Mindful Goods recreate your listings and then flooded it with TikTok traffic….. it’s like printing money 🚀 

Check out Mindful Goods….. thank me later 👊

🔍 TIKTOK SEARCH DOMINANCE

Google Who? 🤷‍♂️

It’s official, If you are using Google for search…. YOU ARE OLD!!!

‘Cos using TikTok Search is what the kids are doing now…..

Stacked Marketer put it like this:

• You want it, TikTok’s got it: A new study from Adobe shows that 10% of Gen Z chooses TikTok over Google as their go-to search engine.

• Meanwhile, 49% of millennials, 29% of Gen X, and 14% of Baby boomers also say they’ve used TikTok as a search engine.

• Top search topics include: Recipes, music, DIY tips, and fashion advice.

• Oh, and 62% of users say video tutorials are their preferred content.

Just in case you haven’t got it….. TikTok could mean more exposure—and customers—for your brand.

That's it for this week 👊

But I need to ask a favour...

Thanks for reading.

- Paul

PS.... Keep an eye on your inbox, a number of announcements are coming 👊