• Rankster
  • Posts
  • Newsletter #54: TikTok Manipulates Amazon Search Terms

Newsletter #54: TikTok Manipulates Amazon Search Terms

Reading Time: 4 min XXXXXXXXXXXXXXXXXXXXXXX This Week’s Ad Spend: $2,765

Readability: Grade 2 (Think I am going to start writing in crayon)

The weekly newsletter with more insights than Yoda has wrinkles... Wise up, you will!

In this edition:

  • 🔮 TIKTOK SPELLS... Bend Amazon Search Terms to Your Will!

  • 📈 TIKTOK TRENDS FOR 2024... Measuring the Hype!

  • 🤔 DEJA VU... TikTok ads are as cheap as Amazon Ads from 2015

Let’s get started…..

🔮 TikTok Spells

Bend Amazon Search Terms to Your Will!

St Patricks Day Rainbow GIF by TipsyElves.com

Can I tell you a little secret?

You can use TikTok to manipulate the search terms on Amazon….

Don’t believe me?

In all our TikTok videos we have the creator say:

Get it on Amazon now…. search for [BRAND NAME] [KEYWORD]

The influencer

A few examples:

  • Search Frequency Rank improves once TikTok Ads were run

  • It took a few weeks to index

  • Multiple keywords were indexed

Why this works:

  • TikTok users will search on Amazon by default….. so we tell them how to search and find the product

  • We include BRAND NAME KEYWORD to make sure the products appear on top of page 1. For example: BabiGro Baby Blankets; TopChef Garlic Press, etc

🚀 How to 10x this strategy:

  • TikTok users are ‘lemmings’ (yeah, I said it)….. if they see multiple people talking about the same product, they will check it out. Create 10 influencer videos where the only common element is when they say “Search for [BRAND NAME][KEYWORD]” Then retarget everyone that watched it….. the TikTok user will find the product on Amazon out of pure curiousity as they ‘see’ so many people talking about it.

  • Setup your Branded PPC campaigns. That way when they search for your product you will dominate the organic and sponsored spots.

This is an incredibly powerful strategy and it’s only a fraction of what can be done….. imagine launching a product and dictating what keywords to rank for.

You can even use it to de-rank your competitors….. but you won’t do that right 🤔.


Measuring the Hype!

Trending Trends GIF by YoungerTV

Every year TikTok publishes their Trends report.

It’s a long read and if you are going to focus on TikTok this year…. it’s invaluable.

If you are like me and you don’t want to read it, look at this:


TikTok ads are as cheap as Amazon Ads from 2015

big brother pop GIF by Big Brother After Dark

How old are you?

If you have been selling on Amazon for years…. you will have the war scars to prove it.

But you will remember a period where an expensive PPC click cost less than a coffee.

That’s exactly where we are with TikTok Shop Ads.

21x ROAS!!!! For every $1 spent on ads we are getting $21 back

Only a fraction of TikTok Shop sellers use ads and hence, it's THE cheapest platform for e-commerce ads 💰.

Maybe TikTok Shop is not ideal for your brand... maybe it is.... only way of knowing is to create some content and run ads.... within a week you will know if its a good fit for your brand.

This period won't last long..... I estimate 6 months before the masses jump in.

Don’t wait….. Start now 👊

That's it for this week 👊

But I need to ask a favour...

What did you think of today's newsletter?

Login or Subscribe to participate in polls.

Thanks for reading.

- Paul

PS....  You got to the end of the newsletter…. not many do…. So to thank you, here is a list of the top 500 TikTok Shop Stores from last week with sales.

PPS…. If you are serious about TikTok and want to run some TikTok-to-Amazon campaigns or TikTok Shop….. shoot me an email

Join the conversation

or to participate.