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Newsletter #46: Influencers + TikTok = 💰💰

Newsletter #46: Influencers + TikTok = 💰💰

Rankster Team
September 15, 2023

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The weekly newsletter that’s more viral than a TikTok lightsaber duel... And yes, we've mastered the algorithmic Force.

In this edition:

📊 BY THE NUMBERS... Influencers Are the New Kings
👩‍🦳 GOOGLE FOR BOOMERS... Gen Z Women Love TikTok Search
⛓️ USE 'EM OR LOSE 'EM... Creative Cards, the New User Manual
🇺🇸 IT’S A BIRD, IT’S A PLAN... No, It's TikTok Shopping in the U.S.

Let’s get started…..

📊 BY THE NUMBERS

Influencers Are the New Kings

According to a recent report, investment in influencer marketing is rising faster than Blue Origin (Jeff Bezo’s phallic rocket 🚀).

As an Amazon seller, you can ride this wave all the way to the bank. 💰

Cos when an influencer says, "Buy this product." Sales go through the roof!

Find influencers who align with your brand, reach out, and collaborate…. it’s that simple.

But remember, it's not just about the number of followers they have, but the engagement they get.

It’s simple…. but it’s not easy. I have a full-time team that reaches out to over 300 influencers per week….

With social commerce on the rise, we need alternatives to Amazon PPC.

Every seller needs to have an influencer game plan.

Get started now before influencer costs increase (we budget $300 per video… used to be $50 two years ago 😞)

👩‍🦳 GOOGLE FOR BOOMERS

Gen Z Women Love TikTok Search

51% of Gen Z women prefer using TikTok over Google.

They find TikTok's video format more engaging (69%), its answers more relatable (65%), and appreciate the personalized responses (47%).

🛒 #TikTokMadeMeBuy is Real!

But it goes beyond search….. TikTok influences purchase decisions with nearly 3 out of 4 Gen Z respondents (72%) having bought something after seeing it on TikTok. That's 15% higher compared to last year's survey. When it comes to recommendations, Gen Z trusts influencers and brands more than family and friends.

🎥 TikTok vs. Instagram: Who Wins?

In the battle of video content, 76% of Gen Z prefers to watch videos on TikTok, up 18% from last year. However, Instagram still leads in daily usage, with 95% of Gen Z using it every day, as compared to TikTok's 80%.

👀 Takeaway for Amazon Sellers

Shift some of your PPC budget to TikTok….. we have proven that TikTok will improve the Branded Search on Amazon (more people will search for your brand after seeing it on TikTok).