How we increased sales by 58% using TikTok and ZonGuru

Please note: We have been working with this brand for months and we had their ads and content dialled in.

Brand Details:

• It’s an exciting product; ideal for Instagram and TikTok.

• Brand built around one product/asin.

• Price: $29.95

We focussed on 2 strategies:

1. Improve the conversion rate

2. Flood it with TikTok traffic

Improve the conversion rate

Stats:

• Sessions: 5,436 last 30 days

• Conversion Rate: 4.60% last 30 days

The first step was to increase the conversion rate…… but the lazy way.

I could have hired a listing optimisation expert and paid a fortune, but that would require time and money.

So I opted for AI…….yes, another person talking about AI 😞

With ZonGuru, they have a feature that will analyse your listing and make recommendations using AI.

So I put it to the test….

Spent a whole 10 minutes optimising the listing…. look at me working hard

The results:

Went from 4.60% to 6.70%… an improvement of 2.18%

It’s not groundbreaking…. hardly worth bragging about.

But that’s why the next step is crucial…..

Flood it with TikTok traffic

We did just that….

As we had been working together for months, we knew what content and ad structure worked best.

We ran the ad campaign:

If we look at the Amazon sales and traffic:

• Sales increased once ads began

• We can see the increase to sessions

Summary

TikTok Traffic is cheap and effective (reminds me of my ex), but it won’t be for long.

Take advantage while you can….

Thanks

Paul 👊