There is a big problem when sending TikTok traffic to your Amazon brand

Customers do not give a sh*t about your brand.

They don’t care that you are a family run business…… But are you? Does your family even know what you do (mine have no idea…. most think I am a bum… or maybe that’s my wardrobe 😞)?

They don’t care about the stress the brand has been through….. I am pointing at you Amazon Support 🤬 

They don’t trust your website…. Why would they? It’s not as polished as Amazon and they definitely don’t want to store their credit card info on it…

They DEFINITELY don’t trust your brand…. But they trust Amazon with everything.

Customers only care for 2 things:

Status - “How will this make me better than everyone else”

• Will this product make me look better than everyone else?

• Will this product save me money?

• Will people admire me if I share my thoughts on this product?

Convenience - “I am lazy…..How much effort will this take?”

• “I hate waiting…. I want it now!” Amazon serves up convenience in bucketloads solving this

• “Credit card details, I don’t remember….” Amazon does

This puts it into perspective:

Amazon Storefront is kinda like your website homepage

Stop trying to beat Amazon, ‘cos spoiler alert…. YOU…WILL...LOSE 😞

Embrace it….. use Amazon to your advantage…

You see…

Look at the new buying behaviour of shoppers.

The TikTok generation are smart:

• They will don’t like ads….. but will search for it on Amazon as default (hence improving brand analytics)

• TikTok users like a seamless shopping experience…. most TikTok purchases are ‘spur of the moment’, so if there is friction, they won’t buy (ALWAYS use deep links)

BUT…..

You are smarter than them 👊:

‘Cos you know there is a “Follow” button on your storefront

• You can send marketing promotions and messages to your followers…. they love this as it’s private deals only they receive (making them feel better than everyone else).

I have a client that has 20,000 Followers on their Storefront….. they sent an Amazon email to them about a promotion…. added an addition $15,000 in sales that day 🚀 

You only need one thing: An Optimised Amazon Storefront

So I want you to meet, Daniela from Mindfulgoods.

She creates Amazon storefronts that tell you a story…. when you see a storefront that blows you out the water….. it was probably Daniela 😉

When I ‘flood’ listings and storefronts with TikTok traffic… I need the best possible listings and storefront

(Do you know its cheaper to recreate all your listings and storefront than hundreds of hours and money spent on your website).

This is why I recommend Daniela to everyone (I don’t recommend anyone else as no one comes close).

She will even audit your storefront and tell you what you are missing out on.

Chat to her….. thank me later 👊

Summary

TikTok traffic works for any Amazon brand….

But if the user is interested in the product after seeing it on TikTok and but get turned off after seeing your listing/storefront….. you just lost a customer.

TikTok is THE platform for product discovery….. don’t you want to give them the best possible experience?

Thanks for reading

- Paul

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