Most ecommerce veterans are grinding in the hardest arena while ignoring the easiest one…….

I spent 10+ years learning Amazon's ad system. Bidding wars. Keyword research. Endless optimization. I thought that was just... how advertising worked.

Then I tried TikTok Shop ads.

Check this out: $7.39 in ad spend. $801.99 in revenue. 108.52 ROI.

Cost per order? $1.48. On Amazon, I'd be lucky to hit $15.

And this isn't a fluke — as the account ages…. ROI drops, but it is still profitable (screenshots for some other campaigns we are running):

We assume newer = harder. More competitive.

Amazon feels "professional" because it's brutal. You're fighting algorithm changes, rising CPCs, and thousands of sellers bidding on the same keywords.

TikTok Shop? It's 2018 Facebook ads all over again. The algorithm wants you to win. Feed it good products and good creative, and it'll reward you like a grateful golden retriever.

1. Product-Creative Fit Is Everything Amazon rewards keyword optimization. TikTok rewards products that make people stop scrolling. If your product doesn't inspire user-generated content, you're dead.

2. When It Works, It REALLY Works Amazon campaigns: slow, steady, predictable. TikTok campaigns: either crickets or volcanic eruptions. You either crack the code and print money, or you don't.

Amazon trained us to accept suffering as normal. Low margins? Par for the course. Rising ad costs? Just business.

We became Stockholm syndrome victims of our own success. We got so good at playing a rigged game that we forgot other games existed.

TikTok Shop ads don't feel like advertising. They feel like amplifying what already works.

TikTok Shop ads are ‘Child’s Play’ compared to Amazon…..

Start running some TikTok Shop Ad campaigns….. NOW.

If you need help…. reply to this or message me and let’s chat

- Paul 👊

P.S. We are building the first TikTok Shop Ad management platform….. will be ready in a few weeks