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Newsletter #7:The Teabag Edition

Welcome to this week's edition

The Newsletter that makes you feel like you know something that no one else does.

This week is about saying "I told you so" to all the haters ๐Ÿ‘Š (yes.... I am that petty ๐Ÿ˜ž)

Normally, we post 5 tips every week....

But this week is different...

We are only focusing on one thing...

Can TikTok Ads improve Amazon Sales?

We finally did it and combed through all our research, campaigns and case studies....

8 months of data...

So lets get started....

Manipulate Brand Analytics ๐Ÿ˜ฎ

So before I get in to the details, allow me a few seconds to send a message to everyone that didn't believe me...

I TOLD YOU SO! I TOLD YOU SO! I TOLD YOU SO! I TOLD YOU SO! I TOLD YOU SO! I TOLD YOU SO! I TOLD YOU SO! I TOLD YOU SO! I TOLD YOU SO! I TOLD YOU SO! I TOLD YOU SO! I TOLD YOU SO! I TOLD YOU SO! I TOLD YOU SO!

- Paul (I promise I am not 5 years old)

You see...

We spent thousands on TikTok ads.....

Sending traffic directly to the Amazon listings/storefront.

And it goes like this:

  1. We setup a TikTok Ads campaign with Amazon Attribution links....so we can track the sales.

  2. We run the ads for 10 days... normally $50 per day

  3. Stop and assess the results

AND...

TERRIBLE!!! EVERY.SINGLE.TIME ๐Ÿคฌ

We see fewer than 2% in sales from the traffic (hundreds of clicks.... maybe a sale or two reported on Amazon Attribution).

BUT

๐Ÿ”ฅ๐Ÿ”ฅ The brand also experiences an organic sales spike during this period (in some cases their best ever 10-day period which led to their best Prime Day ever.... with no discounts).

๐Ÿ”ฅ๐Ÿ”ฅ Generally, we see an improvement to the BSR and sales increase by 30%-40%

So the ads work!!!! ๐Ÿ‘Š

But it was not enough....

Across all the brands we checked the ASIN traffic (page views, sessions, etc) compared to the same time last year.

We saw a 30% - 40% rise in traffic (you can see from the snapshot below)

Which leads us to believe....

Over 80% of traffic on TikTok will find the product on Amazon and NOT click the ad (Gen Z hate ads)

But how do we track this....

We look at Brand Analytics

If we are running ads for a Garlic Press (hate that example ๐Ÿคฌ ) made by the brand ChefPro, then we should see an increase in Brand Analytics data for that period.

Meaning.....

If we run TikTok ads for the ChefPro Garlic Press... we should see a rise in people searching for that brand on Amazon.

Here are the results:

***I changed the keywords for NDA reasons... but the metrics are 100% real

That's right.... Branded Search grew by up to 45% when TikTok Ads were running.

That means.... our campaigns got TikTok users to go to Amazon and try to find the product

So then I asked my guy, Jerald about this (quick side note on Jerald..... he is my "data guy" and has been with me for years and was integral in running Rankster when it was a rebate service..... he has documented and reported on over 500 launches and over 200 TikTok campaigns).

I said, "Yo Jerald, is this a one off? Are we able to manipulate Brand Analytics data? Can you check this across all the TikTok campaigns"

He replied:

Few words..... but powerful ๐Ÿ‘Š

Show this to your PPC team...

If it excites them, give them a raise, as now they can target the incoming traffic (you are actually making their job but they don't want you to know that๐Ÿคซ).

If they don't understand it.... fire them.....

After all... PPC Experts are pretty common, but the few that understand the impact of this strategy are rare....

Don't waste time on PPC experts unless they know what to do with traffic like this.

So there you have it....

๐Ÿ”ฅ๐Ÿ”ฅ You can get people to search for your brand and products by simply running TikTok ads.... you can then target the incoming traffic with PPC.

๐Ÿš€ ๐Ÿš€ Rely on 30% - 40% increase in Amazon sales

Also, small side note.....

This is based purely on Paid Traffic (TikTok Ads).

No profiles had any followers or organic reach.

Which means....

We are only scratching the surface ๐Ÿ˜‰

How are you going to use this info?

  1. Start analysing Brand Analytics

    1. Look for your Brand

    2. Record the data and compare it month on month

  2. Start creating content for TikTok

  3. Post it on your profile

  4. Boost those posts as ads ($50 per day)

  5. Sit back and wait for at least 10 days

  6. Stop the campaign and record all the data (sessions, page views, Brand Analytics, PPC, etc).

That's it!

I could spin the entire 6 steps into a mastermind on the beach in Cancun.... but who has time for that ๐Ÿ˜‰..... and I still don't have a 6 pack ๐Ÿ˜ž

If all this is too much work..... just reply to this and let our team handle it (4 weeks from start to finish.... we do everything ๐Ÿ‘Š)

That's it for this week ๐Ÿ‘Š

But I need to ask a favour...

I really want to know....

What did you think of today's tip?

Login or Subscribe to participate in polls.

Thanks for reading.

Any questions or help needed, just reply to this email ๐Ÿ˜‰

- Paul

PS... any questions or comments, just reply to this email.

PPS..... If you REALLY enjoyed this.... share the love.... the aim of this newsletter newsletter is purely to say "I found it first!" If you get the most shares then you and I will have a chat ๐Ÿ‘Š

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