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$100B Secret: Why Manual Creator Outreach is Dead

The TikTok Shop Gold Rush is Here. But Most People Are Still Panning by Hand.

You know what's wild?

TikTok Shop just hit $100 BILLION in sales last year. That's Netflix's entire revenue... from people buying stuff they saw in 15-second videos.

But here's the thing that'll blow your mind: Most brands are still managing their creator partnerships like it's 1999.

Picture this: You're running a TikTok Shop brand. You've got 500 creators you want to work with. Each day, you're manually:

  • Scrolling through endless creator profiles (like Tinder, but for business)

  • Copy-pasting the same DM 47 times

  • Creating briefs in Google Docs that look like homework assignments

  • Wondering if that creator with 200K followers is actually driving any sales

It's like trying to run a nightclub by yourself. You're the bouncer, the bartender, the DJ, AND the guy cleaning up at 3am.

🧐 THE SMART PLAY

Are you aware?

Season 6 Knowledge GIF by Friends

The smart money figured out something else entirely.

They're using AI to do what used to take entire teams. I'm talking about Euka - and no, this isn't some "revolutionary AI" BS. This is actually practical stuff that works.

Here's what caught my attention:

Remember how Netflix recommendations got scary good? Like, "how did they know I'd love this weird Korean drama" good?

Euka did that... but for finding TikTok creators.

They've got a database of over 2 million creators. But here's the kicker - their software doesn't just find creators. It finds the RIGHT creators. The ones who actually convert for brands like yours.

Then it automatically sends up to 3,000 personalized outreach messages per day. While you sleep.

Here's the part that made me go "holy sh*t":

  • Their users are seeing 50% growth in creator partnerships and 36% sales uplift on average.

  • One brand went from manually managing 50 creators to automatically coordinating with 500+. Same team size.

That's not just efficiency. That's like upgrading from a bicycle to a Tesla.

But wait, it gets better (I know, I know, sounds too good to be true)

They just dropped 5 new features that are honestly pretty genius:

Stop Manually DMing Creators Like a Caveman

Euka automates what takes most brands 40+ hours per week.

Rankster readers get: 20% off + 14-day trial

2M+ creators → Automated outreach → More sales 

😱 The Features You Never Knew You Needed

Tony Baker GIF by All Def

They just dropped 5 new features that are honestly pretty genius:

1. Creative Brief Generator That Doesn't Suck You know those creative briefs that take 2 hours to write and creators still ask "wait, what do you want me to say about your product?"

Their AI watches your top-performing TikTok Shop videos, extracts the winning hooks, and auto-generates briefs that actually work. Then it turns them into gorgeous, shareable pages that creators can bookmark.

2. Brand Contests (Like Gamifying Your Creator Program) "Hit $10K in sales, win $500 cash." Simple. Creators love competition. The AI tracks everything automatically and shows leaderboards. It's like turning your affiliate program into a video game.

3. Social Intelligence (AKA Legal Competitor Stalking) This one's sneaky good. It shows you exactly what hooks your competitors' creators are using, which products are crushing it, and even lets you poach their best creators. All the competitive intel, none of the manual research.

4. Auto-Responder Bot Creators ask the same 10 questions over and over. "When do I get paid?" "What's your return policy?" "Can I get a discount code?"

The bot handles all of this automatically. It learns from your FAQ and previous conversations. Creators get instant answers, you get your life back.

5. Shareable Dashboard Finally, you can show your boss/team/investors what's actually working without creating 47 different spreadsheets.

This features all the gurus will love….. ‘cos it’s important when you want to publish your TikTok Shop course and need evidence of your experience.

Stop Manually DMing Creators Like a Caveman

Euka automates what takes most brands 40+ hours per week.

Rankster readers get: 20% off + 14-day trial

2M+ creators → Automated outreach → More sales 

The Bottom Line

Imdbtv GIF by Amazon Freevee

TikTok Shop is the biggest opportunity since early Facebook ads. But most people are still doing it the hard way.

While everyone else is manually copy-pasting DMs and managing spreadsheets, the smart money is automating the entire funnel.

Is this for everyone?

Nope. If you're just testing TikTok Shop with 5 creators, stick with the manual approach.

But if you want to scale past 100 creators without hiring a small army... this is probably your move.

Want to see it in action? [Check out Euka here] - they're giving demos to show exactly how the automation works behind the scenes.

- Paul 👊 

P.S. - I've been watching the TikTok Shop space for months. Most "automation" tools are garbage. This one actually works. The fact that they're processing 3,000+ automated touch points per day for their users tells you everything you need to know about scale.

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