Newsletter #67: Affiliates and Messaging

| Brief Builder | Case Studies | Agency |

_{Reading Time: 3 min}

_{Readability: Grade 1 (graduated from nap mats to newsletters)}

The weekly newsletter you miss more than your latest your latest Netflix binge…..

In this edition:

• 📈 TIKTOK SHOP BOOM... 500K US Sellers Onboard

• 🤔 REMEMBER AMAZON’S BUYER-SELLER MESSAGING SERVICE?……Now on TikTok

• 💸 $10K INSIGHTS... . How to sweet-talk affiliates

Let’s get started..... 

📈 TIKTOK SHOP BOOM

500K US Sellers Onboard

This is a big deal…..

TikTok claims they had 500,000 US sellers with their TikTok Shop Launch….. and Amazon has 1.1 million active US sellers based on the 2024 stats.

Considering TikTok is facing a ban…. this shows that TikTok Shop is a real platform that is disrupting the ecommerce landscape.

Are you part of it yet?

🤔 REMEMBER AMAZON’S BUYER-SELLER MESSAGING SERVICE?

Now on TikTok…. kinda

In November 2020, Amazon sellers lost the ability to automatically email sellers through the Amazon platform.

Sellers can only send emails to those necessary for order fulfillment or services related to an order.

But now you can message customers on TikTok Shop.

You can’t send emails, only DM’s to the customers:

Any experienced Amazon seller remembers how powerful the automated follow up was. We would use it mainly to get reviews and include a cheeky PDF (with links to your website and opt-in pages). But Amazon canned that.

But we can now automatically DM customers on TikTok Shop. Not everyone has access to this, but it will be rolled out soon.

My prediction: This will be incredibly effective until TikTok stops it…. much like Amazon.

Are you looking to expand to Europe?

Get this EU blueprint report and up to $3,000 OFF

Send your Amazon store link, website or product idea and we'll do a marketing research to let you know if you should bother and what is the opportunity.

All the VAT and product compliance sorted 👊

💸 $10K INSIGHTS

How to sweet-talk affiliates

TikTok Shop affiliates are the gatekeepers your brand needs.

Don’t waste your time looking at poorly performing affiliates. Focus on affiliates that have made at least $10,000 in sales.

But it’s not that easy…. Affiliates receive around 40 - 60 messages a day from brands. They ignore most of them.

Here is an example:

That’s why this post is so important and a reminder on what affiliates are looking for.

When approaching TikTok Shop affiliates…. use these pointers to get ahead of all the other sellers.

Remember, most TikTok Shop affiliates receive a ton of Shein/Temu/Drop-shipped products…. don’t fall in that niche, the affiliates need to understand why your brand is different.

That's it for this week 👊

But I need to ask a favour...

Thanks for reading.

- Paul

PS.... Here are the previous editions if you want to catch up